Alt text on image3/22/2023 ![]() ![]() This tactic is prone to over-optimization. You can (and should) be much more descriptive than that – both for screen reader users and for search engines as well. “home-page-graphic-6.png”)-and that’s not good. A lot of people upload a file with a very general name (e.g. It’s important not to forget about the filename (this happens a lot, believe me). ![]() Thus, you can populate that as much as you’d like, as long as it’s reasonable. When you’re writing your alt text, you should generally stay within the 125 character count. These function as an image description that helps crawlers “see” the pictures on your site.įurthermore, this is also used for accessibility: visually impaired or blind users use special browsers that read images to them, and alt text for images and images title can be helpful for that. One way we help search engines “see” images is by naming them properly with image filenames and alt text. We, as SEOs and digital marketers, have to do something to help search engines a little bit (give them some hints on what images are about.) Search engines are not humans, right? They do not view or see images the way that we do. Let’s move on to image alt text (or alternative text) and image title and file name now. ![]() To get a bigger picture of SEO and how to run a comprehensive audit, check out our alt tags SEO checklist. So just getting this right, or just getting this wrong, is not going to make or break you either way. However, there are a lot of other things you can be doing in order to drive traffic and customers to your website.Įven more, within SEO, image alt text optimization is only one ranking factor of the entire on-page optimization process. Using alt attributes is an alt tags SEO strategy that will help your page rank on Google image search results. We’re talking about a search engine optimization component-and keep in mind that SEO is only one piece of digital marketing. Thank you for being a part of the ClickMinded family! Overviewįirst, let’s zoom out a little bit and really get the context of what we’re talking about. ![]()
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